Adizero Prime Sprint
adidas Future
Date
2017-2028
Deliverables
Footwear Design
Product Design
Prototyping
Production Design
About the Project
In 2017 I was given the opportunity to lead the early design development for the next evolution of the Adizero Prime SP track spikes for the 2020 Tokyo Olympics.
The previous iterations of the adizero Prime SP were developed by the adidas innovation team over years of research, development, and testing. Through results on the track they have become the gold standard worn by adidas athletes in international and Olympic competition.
Tokyo previously hosted the Olympics in 1964 - a time when nearly every sprinter competed wearing adidas spikes - especially the winners.
For 2020, I had the privilege of collaborating and joining training sessions with the up-and-coming adidas athletes that will be competing in Tokyo. All eyes will be on Noah Lyles who competes in sprints and relays from 100-300m.
Combining learnings from our previous sprint and middle distance innovation developments, we aimed to give a nod to the silhouette of the original Tokyo 64 while incorporating elite-athlete feedback around fit, support, and geometry to create the new adizero Prime Sprint. After testing and validation, the production execution was finalized by the running deign team in Herzogenaurach, Germany.
Production Images via Adidas Website
Before kicking off ideation our team was able to attend a few days of training camp in Clermont, Florida with some of the top adidas sponsored athletes, including Noah Lyles, Shaunae Miller-Uibo, Tori Bowie, Jazmin Sawyers, and Tyson Gay.
Noah Lyles visited the adidas Makerlab in Portland, Oregon for a collaborative working session in 2017.
